Green marketing and its impact in achieving the organization's goals : case study : in Jadawel al Furat Plastic industries factory in Basra governorate

الملخص EN

The research dealt with green marketing and its role in achieving the goals of production organizations, as the research was concerned with the production organization under discussion and its marketing process, which is the Euphrates Tables Factory for the production of plastic tubes.

The research presented its problem related to the effect of green marketing in achieving the goals of the organization under discussion and what are the most influential dimensions in the marketing process, and the researcher sought to achieve a set of goals based on the two main hypotheses of the research.

The owners of the shops and companies that consume the product and the total sample number was (50) individuals, and the researcher used the SPSS statistical analysis program to statistically process the data and extract arithmetic averages, standard deviations and percentages of the sample answers.

The results showed positive attitudes towards both green marketing and the goals of the organization.

The researcher mentioned a set of conclusions and recommendations at the end of the research based on these results.