آليات التسويق الصحي و أثرها على تحسين جودة الخدمات الصحية في المؤسسات الاستشفائية : دراسة ميدانية في المؤسسات الاستشفائية : مستشفي شي قيفارا و أحمد فرنسيس و الأخوات باج

الملخص EN

The essence of marketing activity in health organizations lies in the ability of marketers to create a process The correlation between the needs and desires of patients (beneficiaries) of health services on the one hand and the resources and possibilities available to the organization, because the factors that affect the achievement of marketing objectives are the environmental variables, which are mainly related to changes in inflation rates and effects on the health sector, On the implementation of the policy of economic openness.

We conducted a field study in three hospitals (Shay Quevara, Ahmed Francis, and Baj sisters).

We distributed 100 questionnaires to their workers and retrieved 70 valid questionnaires.

We found a positive and weak correlation between the two variables and concluded that health marketing has a role in improving health quality.

In the institutions of the Inquisition.