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E-marketing as a competitive advantage in touristic resorts
العناوين الأخرى
التسويق الإلكتروني كميزة تنافسية في المنتجعات السياحية
المؤلفون المشاركون
Sulayman, Sharif Jamal Sad
Sheashaa, Iman Muhammad al-Sayyid
Alseagay, Mahmud Mahmud
المصدر
Research Journal of the Faculty of Tourism and Hotels
العدد
المجلد 2019، العدد 5 (30 يونيو/حزيران 2019)، ص ص. 61-80، 20ص.
الناشر
جامعة المنصورة كلية السياحة و الفنادق
تاريخ النشر
2019-06-30
دولة النشر
مصر
عدد الصفحات
20
التخصصات الرئيسية
الموضوعات
الملخص EN
The main objective of this study is to recognize the E-marketing and its impact on enhancing the competitive advantage in five star resorts in Sharm El Sheikh City.
Hence the importance of this research stems from the resorts need of a competitive advantage to strengthen its competitive status.
So, the resorts management must give the competitive advantage a distinctive attention particularly in terms of resort services.
This research will help resorts to access to the means that able them to create competitive advantages and determine strength and weakness points, and then broaden its market share and lead to the internationalization of these Resort.
A questionnaire form was developed to collect the required data for this study.
A total of 480 forms were randomly distributed to a sample of resort guests; only 421 forms (87.7% ) were valid for analysis.
The majority of the surveyed guests showed interest in designs guestrooms and various means of comfort provided by resorts; they prefer resorts that offer fair prices and ensure quality standard of service.
In general, they use travel agents and the internet for searching and booking the Resort.
Therefore, the marketing managers of the five-star resorts should be interested in improving and developing E-marketing methods to achieve the aspirations of customers and achieve their satisfaction and help the resorts to increase their market share and enhance their competitiveness locally and globally.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Sheashaa, Iman Muhammad al-Sayyid& Sulayman, Sharif Jamal Sad& Alseagay, Mahmud Mahmud. 2019. E-marketing as a competitive advantage in touristic resorts. Research Journal of the Faculty of Tourism and Hotels،Vol. 2019, no. 5, pp.61-80.
https://search.emarefa.net/detail/BIM-1315953
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Sheashaa, Iman Muhammad al-Sayyid…[et al.]. E-marketing as a competitive advantage in touristic resorts. Research Journal of the Faculty of Tourism and Hotels No. 5 (Jun. 2019), pp.61-80.
https://search.emarefa.net/detail/BIM-1315953
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Sheashaa, Iman Muhammad al-Sayyid& Sulayman, Sharif Jamal Sad& Alseagay, Mahmud Mahmud. E-marketing as a competitive advantage in touristic resorts. Research Journal of the Faculty of Tourism and Hotels. 2019. Vol. 2019, no. 5, pp.61-80.
https://search.emarefa.net/detail/BIM-1315953
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
-
رقم السجل
BIM-1315953
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
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