تسويق الأحداث الرياضية في تعزيز السياحة : دراسة تجارب دول عربية

الملخص EN

This research is based on the marketing of sporting events in the promotion of the tourism sector, which is important in highlighting the effective role played by sports events in promoting economic, social and even environmental activities; so as to gain a positive image of the guest country.

these sports events include large investments from public and private sectors an important factor, gives the guest country the opportunity to build or improve the basic infrastructures, job creation, skills development and sustainable economic and social development in order to obtain substantial financial returns on their investments.

sports events are a tourist attraction that highlights new destinations for the country.

tourism, including sports tourism is one of the main sectors of growth in the international services trade and generates large financial flows.

the objectives of the study are to highlights the marketing of sporting events and sport is a method of sports marketing and its importance in promoting tourism.

in order to address the problem of research the study of the experiences of some Arab countries came up with a set of results and recommendations that served the studies.