تسويق الأحداث الرياضية في تعزيز السياحة : دراسة تجارب دول عربية
Joint Authors
Source
المجلة العالمية للتسويق الإسلامي
Issue
Vol. 8, Issue 2 (31 May. 2019), pp.85-110, 26 p.
Publisher
International Islamic Marketing Association
Publication Date
2019-05-31
Country of Publication
United Kingdom
No. of Pages
26
Main Subjects
Abstract EN
This research is based on the marketing of sporting events in the promotion of the tourism sector, which is important in highlighting the effective role played by sports events in promoting economic, social and even environmental activities; so as to gain a positive image of the guest country.
these sports events include large investments from public and private sectors an important factor, gives the guest country the opportunity to build or improve the basic infrastructures, job creation, skills development and sustainable economic and social development in order to obtain substantial financial returns on their investments.
sports events are a tourist attraction that highlights new destinations for the country.
tourism, including sports tourism is one of the main sectors of growth in the international services trade and generates large financial flows.
the objectives of the study are to highlights the marketing of sporting events and sport is a method of sports marketing and its importance in promoting tourism.
in order to address the problem of research the study of the experiences of some Arab countries came up with a set of results and recommendations that served the studies.
American Psychological Association (APA)
ابن يحي، محمد وبودي، عبد القادر. 2019. تسويق الأحداث الرياضية في تعزيز السياحة : دراسة تجارب دول عربية. المجلة العالمية للتسويق الإسلامي،مج. 8، ع. 2، ص ص. 85-110.
https://search.emarefa.net/detail/BIM-1319188
Modern Language Association (MLA)
ابن يحي، محمد وبودي، عبد القادر. تسويق الأحداث الرياضية في تعزيز السياحة : دراسة تجارب دول عربية. المجلة العالمية للتسويق الإسلامي مج. 8، ع. 2 (أيار 2019)، ص ص. 85-110.
https://search.emarefa.net/detail/BIM-1319188
American Medical Association (AMA)
ابن يحي، محمد وبودي، عبد القادر. تسويق الأحداث الرياضية في تعزيز السياحة : دراسة تجارب دول عربية. المجلة العالمية للتسويق الإسلامي. 2019. مج. 8، ع. 2، ص ص. 85-110.
https://search.emarefa.net/detail/BIM-1319188
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش.
Record ID
BIM-1319188