التوجهات البيئية الخضراء و دورها في تعزيز الاتصالات التسويقية الخضراء : دراسة استطلاعية في مستشفي السلام التعليمي بالموصل

الملخص EN

The inefficient usage of natural resources by the organizations to produce and marketing goods has resulted in clear and negative effects on the environment and human alike, in addition to bad treatment with environment by human led to adapt a green environment trends such as practices, activities, mechanisms and procedures .From that point, the research attempts to address the contribution of those directions to green environment and marketing activities specifically those linked with green marketing communications depending on questionnaire to survey a sample of employees at Al-Salam Hospital in Mosul by examining the relation and impact between the green environmental directions and green requirements for marketing communication as many conclusions have been indicated and presented as proposals.