اختبار الدور المعدل للتنبؤ المالي للعلاقة بين إستراتيجية الترويج و نمو المبيعات في الجهاز المصرفي بمدينة دنقلا بالولاية الشمالية بالسودان

الملخص EN

The study aimed to examining the modulating role of (FF) for the relationship between (PS) and (SG) in the (BS) at (DC).

The problem of study is that many branches banks in (DC) still do not realize the importance role of (FF) in build and activate (PS) and its effect in (SG).

The study found (FF) modulates the relationship between (PS) and (SG) in the (BS) at (DC) with a change in the determination coefficient of (0.427).

The study recommended activate some practicing that enable to (SG) in branches banks under study.