المسؤولية الاجتماعية كمتغير تفاعلي في العلاقة بين التسويق الأخضر و الوعي البيئي : دراسة تطبيقية في شركة سوناطراك سعيدة

الملخص EN

The research aims to identify the role of social responsibility as an interactive variable in the relationship between green marketing and environmental awareness in Sonatrach in the state of Saida, where the descriptive analytical method was used with the use of the form as a main tool for data collection, which was distributed to a non probabilistic sample of (198) employees, after analyzing the results using the statistical program (SPSS.

V.

22), in addition to the program (AMOS.

V.

22), the research included a number of conclusions, the most important of which was that the research sample's evaluation level for the elements of the green marketing mix was medium, while the level of high appreciation of the two variables social responsibility and environmental awareness.

the results also showed that the social responsibility variable enhances the relationship between green marketing and environmental awareness.