أثر التسويق الداخلي على جودة الخدمات المصرفية : دراسة حالة البنك الوطني الجزائري بمدينة قسنطينة

الملخص EN

The objective of this study is to identify the impact of internal marketing with in the National Bank of Algeria of Constantine, by testing the relationship between the dimensions of internal marketing and the quality of banking services.

Based on the descriptive analytical approach with the use of a questionnaire as a tool for the study.

The population includes employees and customers of the branches of the National Bank of Algeria in Constantine.

The study recommends the need to support collective work, as well as the appreciation and encouragement of excellence in the provision of the best services, a dimension neglected by the Algerian National Bank.