تصور مقترح لتسويق البحوث العلمية كمدخل لتحقيق الميزة التنافسية بجامعة أسيوط

الملخص EN

The study aimed at presenting the conceptual framework for marketing scientific research, presenting the intellectual framework for competitive capabilities, standing on the reality of marketing scientific research at Assiut university, and its role in achieving competitiveness, revealing the requirements and obstacles to marketing scientific research to achieve competitive advantage at Assiut university, and arriving at the proposed conception of marketing scientific research at Assiut university to achieve competitive advantage the researcher used the descriptive analytical approach to the reality of marketing scientific research at Assiut university and its role in achieving competitive advantage.

the researcher reached several results, the most important of which is that the reality of marketing scientific research at Assiut university is low, and that among the obstacles to marketing scientific research at Assiut university are many, including low awareness and conviction among leaders towards profit from university research, and the preoccupation of faculty members with a lot of burdens, and the lack of incentives and rewards offered.

one of the distinguished researchers, and there is no specific price for the results of scientific research the researcher presented a proposed vision for the marketing of scientific research to achieve competitiveness that included planning for the marketing of scientific research through the following procedures, supporting research productivity for faculty members through the following procedures, activating the marketing mix, and supporting the organizational and administrative aspect of marketing scientific research by supporting the technical and technical side.