The effect of tourism and hotel activity on the employees' identity

الملخص EN

The aim of the present study is to examine the effect of tourism and hotel activity on the employees' identity.

the aim of which is to answer the implications of these variables, as they are important topics that need a convergence of views among the academic lecturers and experts of tourism and hospitality, and then test possible implementation in the Egyptian environment, which will be formed by the hotels and tourism companies in Hurghada.

the questionnaire is the method used to collect the opinions of the guests in a sample of the 12 five-star hotels and 10 tourism companies same hotels sample in Hurghada.

the target population for this study was the guests.

the study was conducted from December 2020 to Abril 2021.

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about the subject of the study.

the study concluded with a set of theoretical and practical conclusions that identified the response of the tourism and hotel activity and its effect on improving the employees' identity of tourism destination and hospitality services from the guests' point of view.

the most important recommendations are : work to establish an identity in the field of tourism and hotels in order to avoid negative social effect.

inclusion of tourism and hotel activities with the identity of the Egyptian community in the tourism and hotel programs is mandatory urging adherence to the religious and societal values of the Egyptian destination is mandatory.

designing brochures with illustrations to highlight the identity of the community, its customs and traditions, to be distributed to tourists.

the necessity of urging adherence to the religious and societal values of the Egyptian tourist destination.