The effect of country of origin on algerian consumers' attitudes towards products : the case study of household electrical appliances

الملخص EN

The image of a country that consumers perceive is one of the factors that consumers consider in making their purchase decision.

The main objective of this study is to determine the impact of the country of origin on Algerian consumers' attitudes towards household products and to achieve the objectives of the study, a sample of 75 respondents, has been taken based on a random sample.

The study conclude that Algerian brand products generally have positive country of origin effect in Algeria consumers' minds and the people in Algeria have positive attitudes toward Algerian products