أثر الاتصالات التسويقية المتكاملة في تحسين الصورة الذهنية للعلامة التجارية : دراسة حالة أوريدو

الملخص EN

This study aims to know the effect of integrated marketing communications in improving the brand image of ooredoo.

To achieve the objective of the study, a questionnaire was prepared as a tool for data collection, which was applied to a random sample of 223 customers of ooredoo Telecom Corporation, and to process the various data obtained, the Statistical Package for Social Sciences (SPSS.

V22) program was used.

The study concluded that there is a statistically significant effect of integrated marketing communications in improving the brand image of Ooredoo, and that direct marketing is the most important marketing connection tool to improve the mental brand image of Ooredoo.