Exploratory analysis of the use of social networks in the context of the digital communication of a sports organization : the case of the Olympic games 2020 communication in Algeria

الملخص EN

The main objective of this article is the exploratory analysis of the use of social networks in the context of the digital communication of sports organizations.

this exploration was carried out through a qualitative research consisting of identifying and analyzing 33 publications posted by the Algerian Olympic committee (COA) during the Olympic games 2020 which took place in July and August 2021.

this depends on the topics published, the frequency of publication, the types of publications posted and the reactions of internet users.

this analysis allowed us, on the one hand, to provide answers on the nature of the publications posted during this period, as well as on the interactions of internet users, and on the other hand, to recommend to the COA to increase the frequency of publication and to diversify the content.