The impact of external factors on consumer behavior in the Coronavirus era

الملخص EN

It is widely acknowledged that the COVID-19 pandemic has fundamentally changed the world, people live differently, buy differently, and think differently as well.

consumers around the world see products and brands from a new perspective.

in just a matter of weeks, the corona virus has deeply transformed consumer behavior.

research to date indicates that the new habits that are forming now will certainly last beyond this crisis, and will probably permanently impact our behaviors.

no denies that the COVID-19 pandemic has destabilized the world, and it is for this reason that it was deemed appropriate to question the consumer behavior through the following question : how will the consumer behavior change during this pandemic ?