المزيج الاستراتيجي للإعلان سياق الرسالة و الاستمالات المستخدمة

الملخص EN

This research is studying the role of applying advertising strategies in designing the advertising massage, in order to approach a persuasive communication channel with the target audience, as well as the use of the logical and emotional appeals, and to reach a level of understanding and interactivity with the advertising, in order to create a buying potential for the products or/and the services, to achieve the targeted profit for the advertisers.

since using the advertising strategies enhances the communication potential, clarify the vision, and the ease of the transmission of the advertising massage, vanishes the ambiguity in communication with the audience, opens a new horizons and ideas, encourages the business enterprises to compete and approach excellency.

the study concluded that the persuasive communication in advertising is capable to approach the targeted effect within the context of the advertising massage, also the advertising strategies is characterized by its strong impact, and the context of the advertising massage is the core of the communication process, whereas the appealing is the motivating force for the desires.

the study recommended teaching advertising strategies course in the specialized academic institutes, and the governmental organizations are to be in contact with the major advertising companies, to approach a creative strategic planning successful for its products and services in order to develop their industries.