أثر أبعاد المواصفة الدولية الأيزو 26000 للمسؤولية المجتمعية في تحقيق الميزة لدى التنافسية المستشفى التخصصي في عمان-الأردن : دراسة حالة

الملخص EN

The study aimed to examine the impact of ISO 26000 dimensions for Social Responsibility (governance, human rights, labor practices, fair operating practices, the environment, consumer issues and community involvement and development) on achieving competitive advantage dimensions (high efficiency, superior quality, outstanding innovation and rapid responsiveness to customers) in Specialty Hospital – Amman – Jordan.

The sample of the study consisted of (285) employees from all managerial levels, who working at managerial, medical and nursing departments.

(150) questionnaires were valid for statistical analysis.

The study revealed that there is a significant statistical impact of the environment on achieving high efficiency.

Fair operating practices was also found to impact the achievement of superior quality and outstanding innovation.

Finally, the study concluded that consumer issues dimension was the most variable that have a significant statistical impact on rapid responsiveness to customers.

The researcher recommend that hospitals should implement social responsibility dimensions, particularly fair operating practices, the environment, and consumer issues, in order to achieve the dimensions of competitive advantage