أثر التسويق السياحي في أداء المنظمات السياحية : دراسة حالة المنظمات السياحية السودانية

الملخص EN

The study aimed to know the impact of tourism marketing on the performance of the Sudanese tourism organizations, and the study clarified the lack of selection of competencies in the field of tourism, lack of interest in tourist attractions, and the lack of efficiency and effectiveness in the performance of the tourism organization, which led to the lack of linking tourism marketing with the improvement of the level of performance of tourism organizations in Sudan.

Among the most important recommendations are the necessity for organizations to pay attention to tourism marketing with a clear vision, choose the appropriate competencies and experiences and give them incentives.

And the need to pay attention to tourist attractions and spread them to the world.

Key words: tourism, hotels, efficiency, Effectiveness, market share.