اتجاهات استراتيجية التسويق و الترويج السياحي الإلكتروني في مصر

الملخص EN

We find that the technological dimension has an important role in the field of contemporary economic activity, not tourism or industry are curious about this dimension, especially when analyzing the elements of the profit and loss and costs and benefits, study of tourism projects currently become based on how the exploitation and use of technology in tourism services, This is as distinctive factor in the achievement of tourist attractions, especially with the imposed technology variables in the information and communication technology of modern pictures of the deal, which is in the forefront of e-tourism services, which has become at present the inevitability of necessity can not be any international activity or Arab tourist ignored, and in this regard we find that Egypt as one of the Arab countries went focuses its activity on the transactions that take place through electronic means or broker letter, and became the talk of these services under the e-tourism of interest to many legal and tourism studies in an attempt to develop a legal and regulatory frameworks to it.