الاستراتيجيات التسويقية للبنايات الخضراء

الملخص EN

Buildings have a powerful impact on the environment and mini changes in their sustainability can create major improvements on the environment and on the whole society.

The technology needed to build environmentally efficient buildings and the knowledge about their benefits are available, however, the ways to introduce it to the public and customers and through this increasing the amount of green buildings has not been a subject of much research.

The aim of this article is to examine the current green buildings marketing practice.