التحليل الكيفي للأداء الإجتماعي للمؤسسات باستخدام تحليل المحتوى : دراسة حالة شركة والت ديزني 2015-2020

الملخص EN

M14.

This study aims to measure the social performance of THE WALT DISNEY Corporation using content analysis.

Therefore, it tries to read the annual and corporate social responsibility reports during the period 2015-2020 to analyze the different social activities taking into consideration its second place in the social responsibility ranking in 2020.

Findings show that social performance implies all activities that are related to the environment, employees, customers, and society.

Moreover, it includes human rights, discouraging racial discrimination, kid's protection, and women's rights.

The study concludes that THE WALT DISNEY Corporation creates a balance between the quantitative and qualitative disclosure where it is presented in the social responsibility reports.