آليات التسويق الإلكتروني عبر مواقع التواصل الاجتماعي : منظور تحليلي

الملخص EN

The marketing activity has witnessed a remarkable development due to media and communication technologies evolution.

Accordingly, traditional marketing has developed from sale to productive and social concept to productive and social concept.

Hence, its application and various technologies became available on the internet; thus, a new concept for traditional marketing was informed know as electronic marketing.

Moreover, these technologies in general and social media in particular have happened extensive prospects for enterprise to achieve its target goals, This study aims at highlighting social media role in contemporary electronic marketing, and exploring the way its contributes in establishing a permanent relationship with its consumers as a highly effective marketing program on the one hand, and how it has become an effective tool contributing to marketing success and achieving enterprise goals on the other.