تحولات المجتمع في البيئة الاتصالية الجديدة، و إشكالية اختيار المقاربة النظرية، و المنهج البحثي في بحوث علوم الإعلام و الاتصال

الملخص EN

Our research paper dealt with the appropriate methodological steps for research in the field of new media of communication and the epistemological obstacles that confront the researcher in light of a new and constantly changing media environment, The rapid and increasing growth of these media in contemporary societies that have become dependent on them as a primary means of communication, access to information and the exchange of cultures and customs, As well as in the fields of learning, economics, politics and the emergence of new patterns of communication and the formation of social relations between individuals as well as identities through these media that formed virtual societies parallel to real societies and created a system for interaction and social communication in which the conditions and rules of affiliation and mechanisms of dealing and moral rules are determined, which became part of daily life.

For millions of individuals around the world, researchers have been interested and researched in these media to understand and explain their effects and the complexities of social networks, This new environment, corresponding to the real environment, prompted researchers to try to find a theoretical approach and an appropriate research method in line with the transformations of society to discover its secrets closely.

Comprehensive and disciplined analysis of the communicative structure in the knowledge society model.

The paper attempted to identify the transformations of society in the new communicative environment and the problem of choosing the theoretical approach and research method in media and communication sciences research.