حجاجية الصورة الإشهارية المتحركة للمكمل الغذائي شاربونال بليس في التلفزيون الجزائري

الملخص EN

This study seeks to pinpoint the argumentative of the advertising discourse challenging charbonel plus and to know about the mechanisms used to convince the algerian customer/ recipient to get this suppliment and what are the arguments provided by advertising for that purpose? And what did the representatives rely on to direct the sign and achieve the goals of the ad.

And for that what is the capacity of advertising to shift the food suppliment; charbonel plus from it's state before the ad to it's state after it