حجاجية الصورة الإشهارية المتحركة للمكمل الغذائي شاربونال بليس في التلفزيون الجزائري

Abstract EN

This article examines the argumentation of the advertising rhetoric and its role in selling the product of “charbonel plus.” it, therefore, seeks to shed light on the mechanisms and techniques used in convincing the Algerian customers to buy this food supplement.

the article also focuses on how the actors capture the customers’ attention and achieve the product’s advertising objectives.

hence, it tackles the way the power of advertising affects the process of the product of “charbonel plus” from its pre-advertising phase to the market phase.