جماليات توظيف اللون في الصحافة المكتوبة: نماذج من الصحافة الملونة

الملخص EN

This study aims to clarify the aesthetics function color that performs in written press, through the touch it adds to the press product.

and, this later becomes one of the main parts that includes the composition of pictures and shapes, that create a visual communication on the page, and draws the reader’s attention, which leads to a good comprehension of a message.

colors are the essential elements used in written press.

it expresses the identity of the newspaper, which can’t content itself with the material, or the way it is edited.

so it is necessary to be distinguished by its beautiful form, the one who defines it, and represents a key role in eye contact with readers, therefore if the form is attractive, it will push the reader to read the content, and vice versa.

then, the aesthetic of newspapers art is made by the colors used in it, as soon as it highlights the identity of the this later, and for this reason newspapers directors seek to choose the colors that enhance the percentage of the readability.

as a result, this brings up a static and distinctive shape for the journal.

based on the above, we are going to answer fundamental question of the study: what is the aesthetic function of color in newspapers?