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The perception of e-reputation on social media : case study of the Djezzy Enterprise in Algeria
المؤلفون المشاركون
Saudi, Najwa
Karush, Muhammad al-Amin
Said, Hayah
المصدر
Journal of Management and Economic Sciences Prospects
العدد
المجلد 5، العدد 1 (30 يونيو/حزيران 2021)، ص ص. 456-476، 21ص.
الناشر
تاريخ النشر
2021-06-30
دولة النشر
الجزائر
عدد الصفحات
21
التخصصات الرئيسية
الموضوعات
الملخص EN
Nowadays, the importance of e-reputation is widely accepted by academics and practitioners.
However, relatively few studies were conducted in Algeria about this notion and its relationship with social media.
Accordingly, this study focuses on the perception of e-reputation on social media from the customers' point of view through four main blocs "brand characteristics, quality of the website, quality of the service, social media", using a survey study on the Djezzy enterprise in Algeria on a convenient sample of 360 respondents.
The main results of the current study show that Customers perceive the e-reputation of Djezzy enterprise on social media in a good way, and they also demonstrate that there are statistically significant differences in the perception of the e-reputation of Djezzy enterprise due to customer's age; educational level and occupation.
These results are meant to allow the studied enterprise to use this kind of assets to strengthen its performance.
Finally, discussion and recommendations were presented.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Saudi, Najwa& Karush, Muhammad al-Amin& Said, Hayah. 2021. The perception of e-reputation on social media : case study of the Djezzy Enterprise in Algeria. Journal of Management and Economic Sciences Prospects،Vol. 5, no. 1, pp.456-476.
https://search.emarefa.net/detail/BIM-1349695
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Saudi, Najwa…[et al.]. The perception of e-reputation on social media : case study of the Djezzy Enterprise in Algeria. Journal of Management and Economic Sciences Prospects Vol. 5, no. 1 (2021), pp.456-476.
https://search.emarefa.net/detail/BIM-1349695
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Saudi, Najwa& Karush, Muhammad al-Amin& Said, Hayah. The perception of e-reputation on social media : case study of the Djezzy Enterprise in Algeria. Journal of Management and Economic Sciences Prospects. 2021. Vol. 5, no. 1, pp.456-476.
https://search.emarefa.net/detail/BIM-1349695
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
-
رقم السجل
BIM-1349695
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
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