تحليل أثر قرارات الاستراتيجيات التسويقية في تحقيق الميزة التنافسية بالتطبيق على مجموعة شركات مأمون البرير الاقتصادية بالسودان

الملخص EN

Sudanese agri-food products industries are attending a competition with foreign food products supported by international brand names and high quality.

From this perspective, this paper aims to reveal the impact of marketing strategy decisions in achieving a competitive advantage from the point of view of the departments' directors in Mamoun Al-Bareer group companies in Khartoum, Sudan.

To answer the study questions, the researcher has developed a theoretical framework through an in-depth literature review.

The researcher adopted a descriptive analytical approach to test the existence of a statistically significant effect between the axes of marketing strategies and competitive advantage.

As for the results of the study, the most important is that there is a positive impact of strategic marketing decisions on the competitive advantage of the group.

__________________________________________