Conceptual framework of city branding and film festivals : a case of Dubai

الملخص EN

The purpose of this study is to develop a conceptual framework to recognize the contribution of international film festivals in emerging city branding in Dubai.

the city branding theory, ICON model, klooster and van keken model have been used to draw a new conceptual framework that is the modified version of the primary conceptual framework for the development of a city as a brand.

the proposed conceptual framework is more functional and could be applied to improve the effectiveness of the dubai city branding process during the film festival.