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The role of online guest review sites in the hospitality industry : evidences from managers' perspectives
المؤلفون المشاركون
Zuhri, Muhammad Abd al-Fattah
al-Durayni, Umniyah Tariq
Abduh, Ahmad Hasan
المصدر
Research Journal of the Faculty of Tourism and Hotels
العدد
المجلد 2021، العدد 10 (31 ديسمبر/كانون الأول 2021)، ص ص. 3-34، 32ص.
الناشر
جامعة المنصورة كلية السياحة و الفنادق
تاريخ النشر
2021-12-31
دولة النشر
مصر
عدد الصفحات
32
التخصصات الرئيسية
الموضوعات
الملخص EN
Consumers now rely heavily on online reviews as part of their decision-making process and as a primary source of information.
The advancement of online review sites on the Internet has significantly changed the hospitality industry landscape.
Hotel customers are increasingly turning to online review sites as a means of providing feedback on their stay.
In this study we attempt to investigate the perceptions of the hotels' managers in a sample of Four and Five-star hotels in Greater Cairo towards guest review sites through, identifying to what extent the investigated hotels involved in the online guest review communities, and exploring the advantages and disadvantages of these sites to their properties.
To do this, a questionnaire was distributed to a sample of managers in charge of managing and handling guest reviews in the hotels under investigation.
A total of 32 managers participated in the field study were selected conveniently.
The study's findings show that the respondents believe that guest review sites play a significant role in the hospitality industry.
Guest reviews and responding to them on time have always been a vital part of the hotel industry.
Overall, the investigated respondents confirmed that they review and respond to guest reviews on a regular base which reflect their responsiveness to online guest reviews.
Fake negative review is the main challenge that faces them.
Upon the study findings, implications for hotel managers have been suggested.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
al-Durayni, Umniyah Tariq& Zuhri, Muhammad Abd al-Fattah& Abduh, Ahmad Hasan. 2021. The role of online guest review sites in the hospitality industry : evidences from managers' perspectives. Research Journal of the Faculty of Tourism and Hotels،Vol. 2021, no. 10, pp.3-34.
https://search.emarefa.net/detail/BIM-1358488
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
al-Durayni, Umniyah Tariq…[et al.]. The role of online guest review sites in the hospitality industry : evidences from managers' perspectives. Research Journal of the Faculty of Tourism and Hotels No. 10 (2021), pp.3-34.
https://search.emarefa.net/detail/BIM-1358488
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
al-Durayni, Umniyah Tariq& Zuhri, Muhammad Abd al-Fattah& Abduh, Ahmad Hasan. The role of online guest review sites in the hospitality industry : evidences from managers' perspectives. Research Journal of the Faculty of Tourism and Hotels. 2021. Vol. 2021, no. 10, pp.3-34.
https://search.emarefa.net/detail/BIM-1358488
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
-
رقم السجل
BIM-1358488
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
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