تأثير الحملات الإعلامية الإلكترونية لمنظمة اليونيسيف في اتجاهات الجمهور المصري نحو القضايا الاجتماعية التى تتبناها المنظمة : دراسة تطبيقية

الملخص EN

The study aims to know the effects of UNICEF electronic media campaigns on the Egyptian public - cognitive, emotional and behavioral - towards the social issues adopted by the organization.

This study is a descriptive study.

The study relied on the media survey method, both descriptive and analytical, using a content analysis form for a sample of publications.

UNICEF through its official website in Egypt, its official page on Facebook, its account on Twitter and Instagram, and its YouTube channel, so that the analytical study will be conducted on it during the time period allocated to each of the campaign (I am against bullying, we are able in different ways, their health is their future, protect it).

From circumcision, with gentleness, not with cruelty, Amani.com, the first years are different), as well as a field survey of the sample of the respondents.

The study found that the most media templates used in the campaigns under study is the “text attached to video” template with a percentage of (37.9)and in the second place “text attached to an expressive image With a percentage of( 18.2) and in the third place is a text attached to a news report, with a percentage of (13.6) with regard to the electronic media campaigns of UNICEF, which the respondents follow more Among others, the “I Against Bullying” campaign came in first place with a percentage of (38.4) and in the last place was the Amani.com campaign with a percentage of (3.9)