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The antecedents of effective mobile marketing for strengthening consumers' chances of mobile marketing acceptance
المؤلف
المصدر
Science Journal for Commercial Research
العدد
المجلد 41، العدد 2 (30 إبريل/نيسان 2021)، ص ص. 9-41، 33ص.
الناشر
تاريخ النشر
2021-04-30
دولة النشر
مصر
عدد الصفحات
33
التخصصات الرئيسية
الموضوعات
الملخص EN
This research investigates factors that may affect the level of acceptance of mobile marketing and determines if there is a relationship between these factors and level of acceptance of mobile marketing.
It separately investigates the most influential factors affecting the level of acceptance.
This research was to investigate as well if there were differences in the readiness of undergraduate students regarding acceptance and factors leading to acceptance in terms of gender, age, education and place.
The research depends upon a sample of undergraduate students studying in universities.
The researcher employed statistical techniques such as descriptive, correlation analysis, linear multiple regression, one-way ANOVA, and the post hoc test.
The main findings from this research are that factors affecting acceptance were related to the level of acceptance of mobile marketing in the research field of reality.
There is a significant difference between undergraduate students regarding factors affecting acceptance of mobile marketing; also there is a significant difference between undergraduate students regarding their readiness of acceptance in terms of some demographic characteristics.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
al-Sayid, Ala al-Sayid. 2021. The antecedents of effective mobile marketing for strengthening consumers' chances of mobile marketing acceptance. Science Journal for Commercial Research،Vol. 41, no. 2, pp.9-41.
https://search.emarefa.net/detail/BIM-1360258
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
al-Sayid, Ala al-Sayid. The antecedents of effective mobile marketing for strengthening consumers' chances of mobile marketing acceptance. Science Journal for Commercial Research Vol. 41, no. 2 (Apr. 2021), pp.9-41.
https://search.emarefa.net/detail/BIM-1360258
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
al-Sayid, Ala al-Sayid. The antecedents of effective mobile marketing for strengthening consumers' chances of mobile marketing acceptance. Science Journal for Commercial Research. 2021. Vol. 41, no. 2, pp.9-41.
https://search.emarefa.net/detail/BIM-1360258
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
-
رقم السجل
BIM-1360258
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
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تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر
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