دور التسويق السياحي في تعزيز حقوق الزبون السياحي : دراسة استطلاعية لآراء عينة من زبائن بعض الشركات السياحية في مدينة الموصل

الملخص EN

Tourism has become one of the important economic activities that most countries of the world are keen to develop due to the importance and the great role it plays in the economies of those countries.

The current research aims to identify the elements of tourism marketing as an independent variable with its dimensions represented by product (service), price Promotion, place (distribution) and its role in promoting the rights of the customer as a dependent variable in the tourism companies in Mosul, as these organizations face strong competition and it is imperative that they maintain their customers and gain their trust.

(50) questionnaires and (45) valid forms were retrieved for analysis, and a number of hypotheses were tested with correlation and influence between the research variables using many statistical methods based on the SPSS program.

The first place among the elements of tourism marketing, and in light of this, it has been suggested that tourism companies develop the basic requirements of the customer through providing Advanced and convenient transportation