دور مهارات رجال البيع في تعزيز قيمة الزبون : دراسة استطلاعية لآراء عينة من زبائن معارض السيارات في مدينة الموصل

الملخص EN

The research aims to measure the skills of salesmen in car showrooms in the city of Mosul and to show their contribution to enhancing the customer's value.

The problem of the research lies in determine the level of salesmen's skills in car showrooms, and to what can extent salesmen's skills be used as an input to enhance the customer's value in the investigated car showrooms.

The statistical analysis of the data set related to these two variables has been prepared for this purpose, and the research has reached a number of conclusions, the most important of which is that the level of salesmen's skills in car showrooms is medium, and it plays an important role in enhancing the value provided to the customer.

The conclusions of the study led to a number of conclusions, the most important of them is training salesmen in the method of preparing sales proposals, as these proposals have a major role in completing the sales process.