أثر استخدام وسائل الذكاء الاصطناعي على تطوير التسويق الرقمي : (دراسة تطبيقية)‎

الملخص EN

The current study aimed to identify the impact of the use of artificial intelligence means on the development of digital marketing, due to the recent development in information and communication technology, and the need to reach a high degree of quality digital marketing, and with the development of artificial intelligence methods that have been used and spread in many applications.

The most important of which are social networking applications, and just as artificial intelligence can identify the customer through speech, chat, logical analysis of big data, and providing advice, it can be useful in e-marketing through (e-mail, search engines and chatbots), and therefore the researcher saw It can be useful in the quality of digital marketing for dairy products, and the study sample consisted of (350) who work in companies (Juhayna - Almarai - Lamar).

Selling, where, through artificial intelligence, the features of automatic response are available that allow communication at any time and from anywhere, which achieves interactivity, and artificial intelligence means provide an advantage for e-mail.

Which confirmed the importance of using it in digital marketing, as it provides the feature of automatic response, notifications and interests, and the study recommended that dairy companies expand the use of artificial intelligence applications in electronic marketing, which contributes to increasing sales and achieving competitive advantage.