The impact of market sensing capability and organizational connectedness on knowledge exploration and exploitation in Algerian electronic industry : the moderating role of competition intensity : a pls-sem approach

الملخص EN

This study investigated the effect of market sensing capability and organizational connectedness on knowledge exploration and exploitation and the moderating role of competition intensity.

This study tests the possible effects of the three processes of market sensing (sensing, sense-making, response) without ignoring the causal relationships between them and the direct and indirect effects of organizational connectedness on knowledge exploration and exploitation.

The Sample size consists of 169 questionnaires from Condor company.

To test the study hypotheses, we adopted structural equation modelling on related data using PLS-SEM approach.

The study revealed that all direct effects are positive and significant except for the relationship between organizational connectedness, sensing and knowledge exploitation.

Moreover, the study examined all possible indirect effects.

Finally, the results found that the relationship between response and knowledge and exploitation is moderated by competition intensity.