التمثل الرقمي و فرص تسويق الذات في الوسائط التفاعلية على ضوء مقاربة Fanny Georges

الملخص EN

This scientific paper aims to address a controversial topic in the current scientific context, concerned with the concept of digital identity and its formation in interactive media, as well as identifying its various dimensions in the rapidly evolving digital environment, in addition to defining its components and manifestations according to an analytical reading of the digital presence of users on various experiences and media platforms Social, as well as the disclosure of opportunities and mechanisms of self-marketing and representation by default according to the researcher's approach Fanny Georges.