دور الحملات الاعلانية في تحسين صورة المؤسسة الاستشفائية العمومية الجزائرية : دراسة ميدانية بالمركز الاستشفائي الجامعي ابن باديس قسنطينة أنموذجا

الملخص EN

Activating the work of communication, information and advertising technology and updating the various internal channels of the public hospital institution and modernizing it is extremely important and inevitable, as the article discusses the position of modern technologies in communication, information and advertising and their role in improving the image of the hospital institution in Algeria, which Unfortunately, it suffers from a bleak outlook.

And to ensure the validity of the hypothesis that communication, information and advertising technology contributes to improving the performance and image of the hospital service and consequently changing that negative image inherent to the Algerian public hospital hospital as a whole.

this scientific article presented falls within the nature of descriptive research in its field form through Relying on observation with participation, coexistence, and codified interview with hospital institution officials as an intentional sample, in order to finally reach a result due to the fact.