The impact of green supply chain management on operational efficiency : case study : Unilever

الملخص EN

Sustainable development is becoming more relevant for all companies, across all industries.

Incorporating environmental thinking within the Supply Chain is the most efficient manner to respond to this century's challenges of depletion of resources and waste problems.

Therefore, we will discuss the impact of implementing a Green Supply Chain Management (GSCM) in Unilever Algeria had on its operational efficiency by analyzing the results obtained from interviews conducted with managers in order to further comprehend the GSCM related practices used within the company concluding with recommendations we've seen fit as solutions for the gaps observed throughout the research.

In conclusion, we have deduced that this impact on economic performance is indirect and often goes through one or more intermediate variables, such as waste reduction, customer loyalty and the improvement of the company's image which are in turn factors of improvement regarding the economic performance and in the process the operational efficiency.