دور الحملات الإعلامية في التوعية المرورية: دراسة ميدانية على عينة من السائقين

الملخص EN

Communication is an effective tool in management for countries and institutions that can eliminate or modify certain behaviors, lead to the emergence of completely new ones, or establish values and trends in society as a whole or in some of its main sectors, and this is through inclusion and persuasion according to scientific methods that have proven their effectiveness in the field in countries there have been many experiences of employing communication in its various fields in general and persuasive communication specifically to address various community issues such as diseases or social pests and traffic accidents, as the latter is considered one of the most serious problems facing contemporary countries, especially as it is in an upward trend, which leaves great human and material losses that exceed those caused by wars conflicts, with their attendant social, psychological and economic effects, impose heavy burdens on countries based on these data, our study came under the title the role of radio media campaigns in traffic awareness- a field study on a sample of drivers.