حيل الكتاب في إغواء القراء : دراسة في سيمياء العتبات النصية

الملخص EN

This study carefully examines the most important methods writers employ in increasing their writings readership by investing on the semiotic momentum of textual thresholds.

in this regard, it is considered a descriptive and analytical study in the light of the data of the structural and semiotic lessons.

the thresholds covered in the study included the following : (the cover, dedication, introduction, conclusion, textual illumination, allusion, elements of typography and formatting).

as for the importance of this study, it is an effort to enrich our Arabic library with more applied studies of the thresholds of the text, specifically with regard to its promotional function (reading temptation).

the study was divided into an introduction, a preface, five chapters, and a conclusion.

the study arrived at a number of results including that covers are of great importance ; due to the important textual thresholds it contains and because it represents the reader's first visual encounter with the book, moreover, the back cover is no less important than the cover itself in performing its promotional role through several mechanisms ; such as : providing a brief note about the book, or a free sample of its textual content.