الشراء عبر مواقع التواصل الاجتماعي و أثره على رضا الزبون : دراسة ميدانية لعينة من زبائن منطقة الوسط الجزائري

الملخص EN

This research aims to examine the impact of buying through Social media on customer satisfaction, to that end, an analytical descriptive approach, and a case study were adopted, where an electronic questionnaire had been distributed to 109 customers, who have already bought through social media sites as a tool for gathering information, and the social science statistical package spss program had been used for analysis and hypothesis testing.

We found that there is a statistically significant impact of buying through Social media on the customer satisfaction, which is significant before and during the purchase process than becoming medium afterwards.