أثر الإستراتيجية التسويقية على جودة الخدمة المصرفية : دراسة مجموعة من مصارف مدينة الجلفة

الملخص EN

This study aims to know the extent to which the marketing strategy affects the quality of banking services in its five dimensions, in the banks in question, and to achieve the objectives of the study was designed a questionnaire directed to the employees of the banks in question, and to test the validity of the hypotheses that we put forward was followed the analytical descriptive approach, and used statistical tools for analysis, based on the embarrassments of SPSS program.

the study found that there is an impact of the marketing strategy on the quality of banking services, and the study also recommended the need to adopt modern concepts of marketing in the organization through interest in adopting the marketing strategy.