أثر رضا الزبائن على الولاء للوجهات السياحية: استخدام النمذجة بالمعادلات البنائية (SEM)‎

الملخص EN

This study came to know the level of tourist satisfaction and its impact on his loyalty.

the questionnaire was distributed to a simple random sample in the tourist sites of the state, so that the number of distributed questionnaires was 200, and 170 valid questionnaires were retrieved for statistical analysis.

this study applies three methods for multivariate statistical analysis: structural equation modeling (SEM) categorical principal components analysis (CATPCA) and study group analysis, and according to the multiple quadratic relationship of the structural equation related to the variables, is moderately high (0.69), which indicates that 69% of the loyalty destination variance is explained by the tourism satisfaction variance.