اثر تبني بعض أنشطة إدارة سلسلة التجهيز الرشيقة في تعزيز الأداء التسويقي : دراسة تحليلية في معمل الألبسة الجاهزة- نينوى

الملخص EN

The study aimed to determine the correlation and influence between the agile supply chain at the macro and micro level and the marketing performance at the macro level.

The study was applied in a ready-made garment factory in Nineveh on an intentional sample of (103) individuals.

The study reached a set of conclusions, the most important of which is the existence of a direct correlation relationship Statistically significant between agile supply chain and marketing performance.

As well as the presence of a statistically significant effect of the agile supply chain on marketing performance at the overall level.

The researcher was able to formulate a number of recommendations, the most important of which is that the factory management pay great and realistic attention to the philosophy of the agile supply chain and adopt it as a strategy within the various courses of action.