أثر أبعاد جودة الخدمات البنكية على رضا الزبائن من وجهة نظر زبائن بنك التنمية المحلية (BDL)‎

الملخص EN

The study aimed to identify the dimensions of the quality of banking service and customer's satisfaction, In order to achieve this purpose, a questionnaire was designed as a tool for collecting data, it was distributed to a random sample consisting of 96 respondents from the customers of the bank under study Bdl.

The study found an impact of the quality dimensions of banking services on customer's satisfaction, Empathy was the most influential dimension