مساهمة تسويق المحتوى في تحقيق رضا الزبون: دراسة تحليلية لزبائن مؤسسة اتصالات الجزائر

الملخص EN

This study aims to know the extent of the contribution and impact of content marketing with its various elements in achieving customer satisfaction of Algeria telecom.

this study found that there is a contribution and impact of content marketing with its various elements (relevance, credibility, value, attractiveness and emotion) in achieving the satisfaction of the institution's customers.

it concluded with a number of recommendations, the most important one is the need to pay more attention to the content of the displayed videos and images to be more attractive, innovative and convincing, and to have the most necessary information to form a positive feeling about the institution and its products to generate a feeling of satisfaction.