رأس المال العلاقاتي كمدخل لتعزيز تنافسية المؤسسات من خلال تدنية التكاليف : دراسة مجموعة من شركات الصناعة الإلكترونية في الجزائر

الملخص EN

The study aimed to know the role of relational capital in supporting competitive advantage through cost reduction in the electronic industry companies in Algeria, represented by condor, iris and eniem, To achieve this goal, the data was collected using the questionnaire tool, and processed with spss program.

The findings show that there is an impact of relational capital in its three dimensions (the relationship with customers, the relationship with suppliers, and strategic alliances) in supporting the competitive advantage of the electronic industry companies in Algeria by reducing costs.

It also found that there are statistically significant differences in the level of interest in each of the capital Relational and cost minimization depending on the company type variable.