الالتزام بأخلاقيات التسويق الرقمي ودوره في حماية المستهلك: دراسة عينة من المستهلكين

الملخص EN

This study aims to assess the extent to which the ethics of digital marketing is adopted and what is its role in achieving consumer protection, by focusing on the rights of the digital consumer, which are represented in: the right to safety, access to information, choice, and the right to express an opinion, and for that, a form was relied on.

A questionnaire to know the attitudes of the sample members towards these variables, and the study found that there is an average level of commitment to the ethics of digital marketing, where there is a statistically significant relationship between the ethics of digital marketing and consumer protection, and the explanatory ability of the regression model was 13% of digital consumer protection due to the adoption of institutions Algerian ethical responsibility for digital marketing, and the study recommends the need to pay attention to providing real and effective digital content through creative methods and in a manner that ensures protection for consumers.