تطور الاتصال والإشهار في الجزائر خلال الفترة 2006-2018

الملخص EN

The purpose of this study is to address the different stages of the development of commercial communication and advertising in Algeria, both have gone through three stages and each stage differs from the previous one and to know the most important reasons that led to this development, the most prominent of which was the emergence of intense competition between Algerian companies, we also reviewed the evolution of the advertising market from 2006 to 2018, this period has seen a remarkable development of advertising.